The River Cruise Line is an independent tour operator, based in
Market Harborough, which has been established for over 10 years and
provides great value river cruises and enjoys an excellent
reputation, a high level of repeat business and a continuing
commitment to building relationships with the trade.
Having sold through regional and national newspapers on a reader
offer basis we were delighted to launch a dedicated sales programme
for Travel Agents in April of 2011.
We are always interested when travel agents approach us and as a
small, independent company agents can be sure that we will take
good care of them and their customers, as well as offer good rates
With the interest in river cruising increasing and increased
pressures on commission-earning opportunities in the ocean cruise
sector, The River Cruise Line product provides a good value
alternative to flight holidays and a great introduction to the one
of the fastest growing sectors of the UK Travel Market.
- Demand for River Cruising growing YOY.
- Stock selling out very fast.
- River cruising attracting a diverse blend of passengers who
will try different itineraries.
- River cruise operators continue to grow despite market
The River Cruise Line recently released launched an expanded
2013 brochure river cruising programme which includes 30
itineraries to 15 countries to Europe & beyond.
This programme includes new cruises such as:
- Rhine Explorer - Especially for you- with NO single cabin
supplements is back with departures in March and October 2013.
- NEW Scenic Rhine & Switzerland- this itinerary is similar
to our traditional Rhine to Switzerland cruise but it allows more
time to explore the ports of call and sails in one direction only
from Andernach to Basel. Return travel includes an overnight stop
- Rhine in Flames- the 10th September departure will
actually sail with the Flotilla and our August departures will be
berthed in Koblenz where the festival will be held.
- Magical Moselle Christmas Markets
- Christmas in Venice- no single cabin supplement
- Christmas Rhine & New Year Cruisesavailable with sailings
from Newcastle & Hull (previously only available from
- Twixmas Cruise on the Rhine- 4 days departing 27th
- Christmas Seine Cruise- no single cabin supplement
Our cruising calendar is one of the longest in the UK River
Whilst our competition tend to focus on the bight out of the
middle year and cater for a multinational clientele on board, we
start cruising in March through to December on ships that have
service specifically designed for the British river cruising
River cruise holidays are chosen for their destinations
itineraries and may focus on particular regions or they may combine
several rivers through many countries and is a great way to
experience in-depth the regions and countries you sail through from
the comfort of a floating hotel.
With this in mind The River Cruise Line appeals to people who
like something to do all of the time and are a popular choice for
customer who like escorted tours.
With ocean cruising ships becoming larger and larger and
itineraries becoming more limited and repetitive passengers are
looking for a small ship experience which captures more of the
ports of call and allows them more time to explore their
destination as opposed to booking an overpriced ocean ship
As with what we have witnessed with ocean cruising the age
profile is dropping, the clientele used to be 70 plus but the age
band is dropping and many cruisers are now 50 -70 years old and are
empty nesters, although we do welcome families onboard our
We are also witnessing a migration of passengers who ocean
cruise but would like to try "something new".
With this in mind, our product a perfect sell to those of you
who have databases of clients who enjoy city breaks or those who
have customers who enjoy coaching and touring holidays.
The 3* grading of our product by no means reflects the level of
service that is delivered.
Pre, onboard and post cruise CSQ scores reflect the
personable, intimate, atmospheric, welcoming and celebrated service
that we provide as well as being in a unique place in the UK River
Cruise market as we are a great introductory product to the world
of river cruising.
As a result of all of this activity and exposure in the travel
trade press we now have over 2500 travel agents registered to sell
We are full of pride regarding this fact and even more so as a
large number of these agents who have registered are a result of
their loyal clients bringing to their attention our product,
great service, availably and affordability.
Irrespective of the size of the Travel Agent who we work with we
always underline that whilst we do not have the vast financial
resources for marketing opportunities, immense buying power and
market presence of some of the larger ocean cruise operators, we
aim to work with integrity, respect and a view to developing long
term working relationships with those who want to sell The River
Cruise Line product.
This year, to date, we have sent 9000 passengers on our cruises
which are a 25% increase YOY and we are looking to duplicate this
growth for 2013.
An increasing number of Travel Agents are now securing full ship
charters, allocations of cabins from our new 2013 programme and
have been incredibly resourceful in tapping into their databases
and contacting group organisers which The River Cruise Line product
has great appeal to.